Senior Strategist, Programmatic
New
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeSenior
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisDigital MarketingAccount Management
Requirements
- 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.
- Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations.
- Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio.
- Knowledge of ad creative best practices, including ad formats, specs, and messaging.
- Proficiency in developing audience targeting techniques within programmatic platforms.
- Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.
- Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
- Experience managing various projects at once from start to finish and a track record of successfully building working relationships.
Responsibilities
- Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies.
- Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio.
- Oversee the onboarding of new programmatic accounts and campaigns within DSPs.
- Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns.
- Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory.
- Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients.
- Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights.
- Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs).
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