Senior Programmatic Strategist
New
P
Power DigitalDigital Marketing
We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.Full-TimeSenior
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementData AnalysisDigital Marketing
Requirements
- 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
- Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
- Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
- Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms
- Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms
- Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
- Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
- Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers
Responsibilities
- Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
- Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
- Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
- Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
- Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
- Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
- Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
- Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
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