Senior Paid Media Strategist
New
J
JobgetherE-commerce Marketing
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English (C1/C2 level)
- Experience
- 4+ years
- Required Skills
- Data AnalysisAccount Management
Requirements
- 4+ years of hands-on paid social strategy experience with significant experience scaling e-commerce businesses.
- Deep expertise in Meta Ads Manager (Facebook and Instagram).
- Working knowledge of at least one additional paid social platform (TikTok, Pinterest, or LinkedIn).
- Strong understanding of e-commerce unit economics (blended ROAS, MER, aMER, CAC, contribution margin, and profitability).
- Demonstrated ability to connect paid media performance to broader business outcomes.
- Experience working in an agency environment with multiple clients and complex stakeholder relationships.
- Excellent written and verbal English communication skills (C1/C2 level).
- Ability to confidently present strategic recommendations and business insights to senior stakeholders.
- Strong analytical skills with the ability to transform advertising data into commercially relevant narratives.
- Demonstrated ability to lead initiatives, collaborate across functions, and mentor junior staff.
- High level of autonomy and accountability in a performance-oriented environment.
Responsibilities
- Own paid media strategy, channel mix, media plans, budgets, and revenue performance across an assigned portfolio of high-growth accounts.
- Drive profitable client growth by achieving acquisition targets and optimizing contribution margins, blended MER, and overall account economics.
- Serve as the primary strategic point of contact for clients, leading presentations, communicating performance insights, and developing long-term relationships.
- Translate high-level brand and business objectives into clear, actionable briefs for media buyers and other execution teams.
- Conduct regular performance audits to evaluate campaign quality, identify opportunities, and ensure alignment with strategic objectives.
- Develop and execute an always-on creative testing roadmap designed to improve performance and uncover scalable growth opportunities.
- Collaborate with paid search, creative, and lifecycle teams to ensure effective contribution to broader growth strategies.
- Analyze campaign and business performance data to transform complex platform insights into actionable recommendations.
- Monitor account economics against key indicators such as ROAS, MER, CAC, and contribution margin.
- Mentor junior strategists and contribute to the development of internal talent through coaching and knowledge sharing.
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