VP of Marketing
N
NiftPerformance Marketing
Remote, USAFull-TimeVp
SalaryCompetitive compensation, comprehensive benefits (401K with matching, Medical/Dental/Vision), and we offer all full-time employees the potential to hold company equity
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Job Details
- Experience
- 15+ years
- Required Skills
- LeadershipData Analysis
Requirements
- 15+ years of marketing experience, including significant experience in Product Marketing
- Experience owning multiple marketing disciplines rather than specializing exclusively in one area
- A track record of developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth
- Strong working knowledge & experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem
- An understanding of the economics and priorities of both advertisers and media/audience owners
- Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product
- Exceptional writing, storytelling, and communication skills
- Strong analytical instincts and comfort using data to make decisions
- Experience managing and developing a small team
- The ability to operate strategically while remaining highly hands-on
- Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments
Responsibilities
- Lead, coach, and develop the existing two-person marketing team, including any future hires
- Translate revenue and growth objectives into clear marketing priorities, programs, and metrics
- Build the processes, operating cadence, and measurement framework needed to make marketing a highly effective commercial function
- Own positioning and messaging for the company, marketplace, and products within B2B
- Translate complex marketplace, data, and technology capabilities into simple, compelling customer value propositions
- Develop the positioning, messaging, presentations, battlecards, case studies, ROI materials, and other tools Sales needs to win
- Support account-based and segment-specific initiatives where they can have meaningful commercial impact
- Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth
- Build programs that create awareness, qualified demand, engagement, and ultimately revenue
- Measure performance and continuously improve the efficiency and effectiveness of marketing programs
- Develop strategies to deepen relationships with existing customers and turn successful customers into advocates
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