Marketing Specialist - Events
New
J
JobgetherB2B Marketing
Based in the United StatesFull-TimeMiddle
Salary70,000 - 80,000 USD per year
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Job Details
- Experience
- 5+ years of overall marketing experience
- Required Skills
- Data AnalysisSalesforceSEOHubSpotCRM
Requirements
- 5+ years of overall marketing experience, preferably within B2B services, media, or technology.
- Strong understanding of integrated marketing campaigns, product positioning, and go-to-market strategy.
- Practical experience using marketing automation and CRM platforms such as Salesforce and HubSpot.
- AI-forward mindset with familiarity with AI tools for content creation and productivity.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills for managing multiple priorities.
- Strategic, analytical, and data-driven approach with focus on measurable outcomes.
- Reliable high-speed internet connection.
- 2+ years of event marketing experience is a plus.
- Understanding of state, local government, or education markets is a plus.
- Experience with Adobe Creative Cloud tools is preferred.
Responsibilities
- Design, execute, and optimize targeted, multi-channel demand generation campaigns that generate qualified MQLs and create sales pipeline.
- Develop campaign messaging, segmentation, and channel strategies while optimizing performance and ROI.
- Define differentiated positioning and messaging for events and sponsorship packages.
- Develop strategic go-to-market plans for events including calendars, value propositions, and success metrics.
- Create channel-specific content for web, email, social, paid media, and sales enablement materials.
- Partner with Sales, Product, and Content teams to ensure alignment on value propositions and revenue goals.
- Monitor and analyze campaign KPIs to provide actionable recommendations for marketing effectiveness.
- Maintain marketing workflows and documentation using tools like Salesforce and HubSpot.
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