- Execute, optimize, and perform quality assurance for email, push, and in-app messaging campaigns.
- Build and deploy dynamic, personalized customer journeys using Braze and Liquid templating.
- Leverage customer data to create highly personalized, automated lifecycle programs.
- Troubleshoot rendering, segmentation, and campaign execution issues.
- Collaborate with Marketing, Product, Engineering, and Analytics teams to support business objectives.
- Contribute to promotional planning and develop reusable content modules for improved scalability.