Marketing Platform Operations Manager
New
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SmartsheetMarketing Technology
Remotely from anywhere in the US where Smartsheet is a registered employerFull-TimeManager
Salary$122,500 — $160,000 USD
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Job Details
- Experience
- 8+ years
- Required Skills
- SQLSalesforceData management
Requirements
- 8+ years of experience in marketing operations, sales operations, data management, or a closely related field.
- Bachelors degree or equivalent.
- Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo).
- Proven experience with data structure, field architecture, and integrations.
- Demonstrated experience diagnosing and resolving data flow or sync issues across systems.
- Comfort working with SQL, data mapping, or similar tools to analyze and validate data at scale.
- Experience supporting or leading MarTech implementations, integrations, or platform migrations.
- Familiarity with data enrichment, orchestration, or lead scoring/routing tools and concepts.
- Ability to translate ambiguous or technical problems into clear, actionable plans for cross-functional stakeholders.
- Collaborative and communicative mindset.
Responsibilities
- Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency.
- Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records.
- Diagnose root causes of recurring data quality issues and design scalable fixes.
- Map and document how lead and account data flows across systems.
- Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
- Support the evaluation, implementation, and rollout of new marketing technology platforms.
- Translate business requirements into technical specifications for system configuration and integration.
- Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack.
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