Regional Customer Marketing Manager
New
S
SmartsheetB2B SaaS
Remotely anywhere in North America or from one of our NA officesFull-TimeMiddle
Salary135,000 - 160,000 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementSalesforce
Requirements
- 3–5 years in B2B SaaS marketing, with hands-on experience in customer marketing, customer advocacy, or a closely related discipline.
- Proven track record running customer programs in-region such as user groups, advisory boards, or customer story production.
- Strong cross-functional operator capable of building trust with Sales leaders and senior stakeholders.
- Excellent storytelling instincts with the ability to shape customer narratives for various audiences.
- Data-literate with experience defining KPIs and reporting on pipeline influence and program ROI.
- Proficiency in Salesforce and marketing automation tools.
- Ability to drive projects from concept through completion with minimal guidance.
- Willingness to travel in-region for customer events, summits, and RABs (typically 20–30%).
Responsibilities
- Act as the primary point of contact for all regional customer marketing activity, partnering daily with Field Marketing, Sales leadership, and Customer Success Managers to surface opportunities and prioritize programs.
- Localize and deliver central Customer Marketing program in-region, including in-person User Groups, the customer stories program, speaker requests, and Regional Advisory Boards.
- Build and maintain a regional pipeline of reference-able customers and advocates in partnership with Sales and CS.
- Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events.
- Collaborate with Community, ABM, and Customer Advocacy peers to ensure regional activity reinforces a single, consistent customer narrative.
- Tie every regional event and program to commercial outcomes and report regularly on pipeline influenced and advocate participation.
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