Senior Marketing Specialist, K12
New
J
JoVEEdTech
Utah, United States. Texas, United States. North Carolina, United States. Ohio, United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceGoogle AnalyticsContent creationLead GenerationCRM
Requirements
- Bachelor’s degree.
- 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
- Track record of generating qualified leads and pipeline.
- Hands-on experience with marketing automation tools.
- Hands-on experience with CRM tools such as Salesforce.
- Hands-on experience with analytics tools such as Google Analytics.
- Event and conference marketing experience, with a focus on lead capture and conversion.
- Willingness to travel for conferences and events.
- Self-directed, results driven and organized.
Responsibilities
- Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL.
- Partner closely with sales on handoff, follow-up, and conversion.
- Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
- Plan and run presence at education conferences and events, including booth logistics, materials, and lead capture.
- Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content.
- Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
- Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion, and pipeline contribution.
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