Senior Manager, Growth Creative Strategy
New
T
TalkiatryMental Health Tech
RemoteFull-TimeManager
Salary150,000 - 185,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData Analysis
Requirements
- Bachelor’s degree or relevant experience.
- 5+ years of in-house B2C digital marketing and creative strategy experience.
- Meaningful experience developing direct response creative for Meta and TikTok.
- Hands-on experience in concepting creative, writing effective briefs, and building persuasive presentations.
- Fluency in key performance metrics including hook rate, hold rate, CTR, CVR, and CAC.
- Proven experience owning the full creator pipeline (sourcing, scripting, briefing, testing).
- Strong project management skills with the ability to clear roadblocks.
- Track record of using creative performance data to influence stakeholders.
- Ability to engage senior leadership and inspire action through storytelling.
- Entrepreneurial mindset balancing high-level ideation with hands-on execution.
Responsibilities
- Own the paid social creative strategy and roadmap, determining testing priorities for patient growth.
- Run the briefing engine, maintaining a weekly brief cadence across Meta, TikTok, and other paid channels.
- Translate performance metrics like hook rate, CTR, and CVR into testable hypotheses for future creative.
- Manage the end-to-end UGC and creator pipeline, including sourcing, scripting, and testing content at scale.
- Coordinate cross-functional and external partnerships to navigate marketing goals and drive creative effectiveness.
- Build and maintain an operational asset library and review workflows to ensure fast creative deployment.
- Develop creative frameworks to address specific healthcare marketing challenges like stigma and platform advertising restrictions.
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