Product Marketing Manager
New
F
First Connect Insurance ServicesInsurtech
Remote, USAFull-TimeMiddle
Salary$155,000 - $165,000
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementContent creation
Requirements
- 5+ years of B2B product marketing experience in a start-up environment.
- Fintech or Insurtech industry experience is a plus.
- Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.
- Experience launching products and supporting go-to-market strategies.
- Solid understanding of the SMB buyer journey.
- Experience crafting content for multiple personas and funnel stages.
- Excellent communication and project management skills.
- High EQ and ability to work collaboratively in a fast-paced environment.
- Bachelor's degree in marketing, business, or communications.
Responsibilities
- Define clear, compelling messaging and value propositions for our products and features.
- Distill product capabilities into differentiated customer-facing narratives that align with market needs.
- Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.
- Own product and feature launches from planning to execution.
- Develop and execute against tiered GTM playbooks.
- Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs.
- Support integrated marketing campaigns with content tailored to target audiences and personas.
- Equip customer-facing teams with the right tools, messaging, and training.
- Collaborate with Product to understand partner needs through research, interviews, and competitive analysis.
View Full Description & ApplyYou'll be redirected to the employer's site
