Sr Product Marketing Manager
New
J
JobgetherHealthcare Technology
Based in United StatesFull-TimeSenior
SalaryBase salary range of $136,170–$166,430
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementStakeholder management
Requirements
- 8+ years of product marketing or related B2B marketing experience.
- Deep knowledge of healthcare IT, digital health, payer markets, or related healthcare technology sectors.
- Experience supporting enterprise sales organizations and complex, multi-stakeholder sales cycles.
- Proven ability to translate technical or clinical capabilities into clear buyer value and differentiated messaging.
- Experience developing go-to-market strategies and marketing content for sophisticated buying environments.
- Strong understanding of enterprise healthcare buyers, particularly payer organizations.
- Demonstrated ability to support strategic deals, RFP responses, and client presentations.
- Strong cross-functional leadership and project management skills.
- Excellent written and verbal communication skills for developing executive-ready narratives.
- Ability to work independently and prioritize multiple initiatives in a fast-paced environment.
- Strong stakeholder management and influence skills.
Responsibilities
- Develop differentiated platform positioning and messaging for payer-market audiences.
- Define go-to-market strategies for new products, capabilities, and market expansions.
- Coordinate launch activities across Product, Sales, Marketing, and Customer Success teams.
- Develop thought leadership and use market insights to strengthen commercialization strategies.
- Partner with Product and Commercial leadership on pricing and packaging strategies.
- Create sales tools, executive presentations, and enablement materials for enterprise sales teams.
- Support complex RFP responses and strategic opportunities with compelling positioning frameworks.
- Develop payer-facing resources to help health plan clients communicate program value.
- Gather field feedback to continuously improve sales tools and go-to-market programs.
- Maintain competitive battlecards and monitor digital health market trends.
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