Sr Product Marketing Manager
New
A
AmwellHealthcare IT
Remote USFull-TimeSenior
Salary$136,170 - $166,430
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Job Details
- Experience
- 8+ years
- Required Skills
- Project Management
Requirements
- 8+ years of product marketing or related B2B marketing experience
- Deep fluency in healthcare IT, digital health, or payer markets
- Demonstrated experience supporting enterprise sales organizations and complex deal cycles
- Proven ability to translate technical capabilities into clear buyer value
- Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
- Strong cross-functional leadership and project management skills
- Excellent written and verbal communication skills
Responsibilities
- Develop and refine platform positioning that differentiates solutions in the payer market
- Define go-to-market strategy including target segments, launch sequencing, and success metrics
- Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
- Lead execution of go-to-market initiatives for new products, capabilities, and market expansions
- Develop launch messaging, sales tools, and enablement materials
- Partner with Sales and proposal teams to support RFP responses with differentiated messaging
- Maintain and evolve competitive battlecards and positioning guidance
- Monitor payer and digital health market trends to inform messaging and field enablement
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