Senior Director, Customer Lifecycle Marketing - Usage & Engagement
New
J
JobgetherEnterprise B2B SaaS
United StatesFull-TimeDirector
Salary$192,000–$235,000 USD
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisStakeholder managementCustomer Success
Requirements
- 10+ years of experience in high-growth Enterprise B2B SaaS marketing.
- Significant experience leading post-sale or customer lifecycle marketing programs.
- Proven track record of executing lifecycle strategies that increase product adoption, usage, engagement, or consumption.
- Experience working with API-based products, consumption-based offerings, or similar technology-driven environments.
- Strong understanding of product-led growth principles, lifecycle marketing, and experimentation methodologies.
- Proven ability to partner closely with Marketing, Customer Success, Sales, Product, and Revenue Operations teams.
- Strong analytical capabilities to use product, behavioral, and customer data for strategy and prioritization.
- Demonstrated experience developing measurement frameworks connecting marketing to revenue and business outcomes.
- Executive presence and strong influencing skills to align senior cross-functional leaders.
- Strategic thinker capable of establishing new functions, processes, and operating models from the ground up.
Responsibilities
- Define the vision, strategy, operating model, roadmap, and success framework for Customer Lifecycle Marketing focused on usage, engagement, and consumption-based offerings.
- Build scalable lifecycle programs that accelerate customer time-to-value, increase feature adoption, and encourage deeper and more frequent product utilization.
- Develop digital-first strategies for enterprise customers, particularly within API-based and consumption-oriented environments.
- Establish repeatable experimentation processes, testing frameworks, and optimization practices to continuously improve lifecycle performance.
- Partner with Customer Success teams to coordinate lifecycle programs and create consistent experiences throughout the post-sale customer journey.
- Leverage product usage data, behavioral signals, customer health indicators, and customer insights to identify opportunities for engagement and expansion.
- Collaborate with cross-functional partners including Product Marketing, Sales, Product, and Revenue Operations to align growth initiatives.
- Establish executive-level reporting and measurement frameworks covering consumption revenue, product utilization, and engagement.
- Build the foundations for a high-performing lifecycle marketing organization, including processes and team structure.
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