Digital Marketing Specialist
New
T
TrackforceSaaS Physical Security
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3-5 years
- Required Skills
- Project ManagementLead GenerationDigital MarketingHubSpot
Requirements
- 3-5 years of digital marketing experience, preferably in B2B SaaS.
- Hands-on experience managing Google Ads and LinkedIn Ads.
- Experience with HubSpot or similar marketing automation platforms.
- Strong understanding of lead generation and demand generation principles.
- Experience analyzing campaign performance and marketing metrics.
- Excellent organizational and project management skills.
- HubSpot certification (preferred).
- Google Ads certification (preferred).
- Salesforce familiarity (preferred).
- Experience supporting webinars and virtual events (preferred).
- Basic SEO and conversion rate optimization knowledge (preferred).
Responsibilities
- Plan, launch, and optimize paid search, paid social, and retargeting campaigns.
- Manage campaign budgets and performance against lead and pipeline goals.
- Develop audience targeting strategies across multiple channels.
- Build and execute email campaigns, nurture programs, and customer journeys in HubSpot.
- Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI.
- Collaborate with content and design resources to maximize campaign performance.
- Create recurring performance reports and dashboards.
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