Marketing Specialist, Host Marketing
New
J
JobgetherTravel and Hospitality
Based in the United StatesFull-TimeMiddle
Salary$50,000–$60,000, based on experience, plus eligible bonuses.
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Job Details
- Required Skills
- Adobe Creative SuiteMicrosoft ExcelLead GenerationHubSpotGoogle SheetsAsanaCanvaCRM
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related discipline, or equivalent relevant professional experience.
- Demonstrated experience in B2B, demand generation, digital, or growth marketing, with ownership of multi-channel campaigns.
- Advanced hands-on knowledge of HubSpot Marketing Hub and CRM.
- Strong understanding of lead generation and database management, including prospect research, list building, and data enrichment.
- Experience using CRM and full-funnel data to identify trends, evaluate campaign performance, and recommend next steps.
- Intermediate Excel or Google Sheets skills.
- Exceptional writing, editing, and communication skills.
- Basic design capabilities using tools such as Canva or Adobe Creative Suite.
- Strong project and stakeholder management abilities, including experience managing multiple deadlines through Asana or similar platforms.
- Ability to collaborate across marketing, sales, data, product, and other teams.
- HubSpot Marketing Hub certification is preferred.
Responsibilities
- Plan, execute, monitor, and optimize multi-channel Host recruiting campaigns across email, landing pages, direct mail, webinars, events, paid media, and emerging channels.
- Create high-quality marketing and sales-support materials, including emails, landing pages, case studies, testimonials, toolkits, event communications, follow-up assets, and enablement content.
- Research priority industries and geographic markets and build qualified prospect audiences through data sourcing, enrichment, validation, segmentation, and deduplication.
- Maintain strong database hygiene, including verification, suppression, deliverability, audience documentation, and accurate prospect records.
- Independently build and manage campaigns within HubSpot, including emails, forms, landing pages, workflows, sequences, properties, lead scoring, routing, personalization, and reporting.
- Perform detailed quality-control checks before campaign launches to ensure accuracy, consistency, and reliable execution.
- Coordinate with sales and cross-functional stakeholders on campaign priorities, lead thresholds, routing, follow-up processes, approvals, and launch readiness.
- Track campaign attribution, engagement, lead quality, disqualification, and conversion from initial prospect interest through active Host status.
- Establish performance benchmarks and translate campaign results into actionable recommendations that improve lead quality, conversion, and overall funnel performance.
- Identify opportunities to improve campaign processes, audience strategy, communication, and marketing effectiveness while proactively managing risks and dependencies.
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