Account Based Marketing Specialist
New
J
JobgetherLearning and Development
Based in United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years of experience in B2B marketing, including at least 2 years focused on Account-Based Marketing
- Required Skills
- Data AnalysisHubSpotCRM
Requirements
- 5+ years of experience in B2B marketing, including at least 2 years focused on Account-Based Marketing, Field Marketing, or a closely related discipline.
- Proven experience developing and executing ABM and/or demand generation strategies with measurable campaign results.
- Familiarity with the Learning & Development industry is highly desirable.
- Strong understanding of B2B service-company marketing strategies, buyer journeys, account engagement, and lead generation.
- Hands-on experience with CRM platforms, preferably HubSpot, and the ability to maintain accurate campaign and account data.
- Strong analytical capabilities, with the ability to interpret campaign performance data and turn findings into practical optimization strategies.
- Excellent campaign management, organizational, and project coordination skills.
- Strong written communication and content development skills, with the ability to create personalized messaging that feels authentic rather than templated.
- Collaborative and proactive approach working cross-functionally with Sales, Marketing, leadership, and creative teams.
- High attention to detail and strong follow-through across campaign execution, reporting, and data management.
- Comfort working in a fully distributed environment using virtual communication, collaboration, and conferencing tools.
- Strong English communication skills, both written and verbal.
Responsibilities
- Develop and execute account-based marketing and demand generation campaigns targeting organizations and decision-makers within the learning and development industry.
- Partner with Sales and Marketing leadership to identify, prioritize, and refine target accounts, buyer personas, messaging, and engagement strategies.
- Plan and execute coordinated multi-channel campaigns across digital channels and owned marketing assets to increase engagement within strategic accounts.
- Create synchronized ABM plays that deliver consistent, personalized, and authentic messaging aligned with the brand voice and account-specific needs.
- Develop tailored communication assets, including emails, brochures, landing pages, campaign materials, and other content designed to support account engagement.
- Collaborate with Sales and Marketing Design teams to develop creative, high-impact campaigns and supporting assets.
- Measure campaign performance, analyze engagement and conversion data, and translate insights into actionable improvements that increase ROI.
- Support strong Sales and Marketing alignment by facilitating qualified opportunity handoffs and ensuring consistent follow-through throughout the buyer journey.
- Maintain accurate campaign information and data within CRM systems, with a preference for experience using HubSpot.
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