Digital Marketing Manager
New
P
PomeloDTC E-Commerce
USA, Ability to have some overlap with US time zoneFull-TimeSenior
SalaryCompetitive pay, always in US dollars
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisContent creationMarket Research
Requirements
- Bachelor’s degree in a relevant field.
- 5+ years of experience in brand marketing with a strong background in direct-to-consumer (DTC) brands.
- Proven success in scaling a brand and driving high-growth marketing initiatives.
- Strong leadership experience with the ability to inspire and manage cross-functional teams.
- Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies.
- Expertise in influencer marketing, social media, content creation, and community engagement.
- Experience managing agency relationships including PR, creative, and media agencies.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication skills with the ability to articulate a clear and compelling brand vision.
- Ability to thrive in a fast-paced, entrepreneurial environment with high autonomy and accountability.
- Ability to have some overlap with US time zones.
Responsibilities
- Develop and execute comprehensive brand strategies to position the company as a leader in the gifting industry.
- Define and maintain brand guidelines to ensure consistency in messaging, tone, and visual elements.
- Collaborate with the Social Media Manager to create and strategize on engaging social content.
- Oversee email, SMS, website, product, and blog copy while partnering with cross-functional teams.
- Direct creative teams to develop visual assets aligned with brand aesthetic and values.
- Conduct market research and analyze consumer trends for brand growth opportunities.
- Cultivate partnerships with businesses and organizations to enhance brand visibility.
- Work with publicists to target press and awards.
- Plan and execute integrated campaigns to drive awareness, acquisition, and retention.
- Monitor KPIs to evaluate performance and optimize marketing strategies.
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