Growth Marketing Manager
New
C
CasechekHealthcare Technology
Remote - USFull-TimeManager
Salary$120,000 – $150,000
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Job Details
- Experience
- 5-8+ years
- Required Skills
- Data AnalysisSalesforceMicrosoft ExcelPowerPointCRM
Requirements
- 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
- Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
- Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, conversion rates, and ROMI.
- Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred).
- Ability to operate strategically while remaining highly hands-on as an individual contributor.
- Experience in managing 1-3 direct reports is strongly preferred.
- Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
- Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
- Bachelor's degree in Marketing, Business Administration or relevant field (MBA preferred).
Responsibilities
- Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team.
- Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
- Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales.
- Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs.
- Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline.
- Manage the marketing automation platform and its integration with Salesforce to ensure clean data and reliable lead flow.
- Partner closely with Sales on shared pipeline goals and service-level agreements.
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