- Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces.
- Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap.
- Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership.
- Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
- Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
- Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures.
- Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments.
Data AnalysisCRM