Growth Marketing Manager (Lifecycle)
New
P
PhantomFintech
Remote-USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3-6 years
- Required Skills
- Data AnalysisCRM
Requirements
- 3-6 years of experience of building lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze and other campaign-building tools.
- Proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries.
- Prior experience in consumer fintech and trading.
- Strong skills in analytic tools and knowledge of experimentation principles.
- In-depth knowledge of marketing automation/CRM systems.
- Strong copywriting skills and creative intuition.
Responsibilities
- Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces.
- Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap.
- Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership.
- Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
- Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
- Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures.
- Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments.
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