Marketing Operations Specialist
New
C
CausewayConstruction Software
Remote UKFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–3 years
- Required Skills
- Artificial IntelligenceData AnalysisMicrosoft ExcelA/B testingHubSpotCRM
Requirements
- 2–3 years’ minimum experience with CRM and marketing automation platforms.
- Hands-on experience building workflows, lists, and campaign assets in a marketing automation platform.
- Strong data skills including collection, manipulation, segmentation, and enrichment.
- Analytical mindset with experience in reporting, dashboards, A/B test interpretation, and funnel ROI analysis.
- Comfortable with Excel, including pivot tables, graphs, and basic modelling.
- Process-oriented with the ability to connect operational detail to business outcomes.
- Actively uses AI to improve processes and team efficiency.
- Able to work at pace in a dynamic environment and adapt to shifting priorities.
Responsibilities
- Work closely with Business Unit Marketers on data builds and campaign execution, translating strategic priorities into well-structured, accurately targeted programmes.
- Build and manage HubSpot workflows, lists, sequences, and nurture programmes that support demand generation activity.
- Own the lead scoring model, keeping it calibrated and continuously refined based on buyer behaviour.
- Own the target segment data strategy, ensuring data is well-structured, segmented, and maintained for GTM decision-making.
- Produce marketing reports and dashboards measuring campaign performance, funnel health, and pipeline contribution.
- Define and implement an AI-first marketing automation strategy, advising teams on AI-driven workflows.
- Act as HubSpot super user, ensuring platform maturity and correct usage.
- Train new marketing team members on systems, processes, and automation.
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