User Acquisition Manager (Google Display)
New
M
MCR Media GroupPerformance Marketing
Remote (Ukraine/Europe)Full-TimeManager
Salary$2,500 – $3,000 / month
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Job Details
- Languages
- English: B1 or higher
- Experience
- 5+ years
- Required Skills
- Digital Marketing
Requirements
- 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Google Display.
- Proven B2C product-company experience.
- Strong track record in display/banner acquisition for new users - not primarily Google Search or remarketing.
- Confirmed experience managing at least $100,000 in monthly ad spend.
- Experience across international markets, including Tier-1 markets and ideally Europe and/or Asia.
- Strong command of CPA-based optimization, creative testing, and hypothesis generation at scale.
- Experience in mass-market digital products, apps, gaming.
- English: B1 or higher proficiency.
Responsibilities
- Launch, optimize, and scale Google Display campaigns focused on acquiring new users.
- Manage monthly media budgets of $100,000+ and scale successful campaigns responsibly.
- Own performance against our core KPIs, primarily Spend and CPA.
- Build a continuous pipeline of audience, placement, offer, and creative hypotheses.
- Brief designers on banner concepts and variations; analyze results and iterate quickly.
- Turn off underperforming tests, scale winners, and identify new growth opportunities.
- Partner closely with creative, analytics, product, and leadership teams.
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