Temp Lifecycle Marketing Manager
New
H
HeadspaceMental Health Tech
Remote - United StatesContractMiddle
Salary60 - 70 USD per hour
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementHTMLCSSTableauA/B testing
Requirements
- 3+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
- Experience with Braze - you have owned end-to-end execution of a variety of campaigns
- Deep understanding of multi-channel best practices, deliverability and data protection laws
- Highly motivated self-starter with the ability to run projects from start to finish
- Strong project management skills with ability to manage multiple projects, priorities, and resources
- Strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
- Data-driven and able to report cleanly and accurately on marketing campaigns
- Experience with Liquid Logic highly preferred
- Experience with Amplitude or Tableau a plus
- Intermediate knowledge of HTML and CSS as it relates to email a plus
Responsibilities
- Drive strategy and execution for core Lifecycle marketing initiatives, including our monthly newsletter, while partnering closely with the Lifecycle team on high-impact marketing and product launches within Braze
- Design, execute, and analyze A/B and multivariate experiments in Braze, delivering clear reporting and actionable readouts to internal stakeholders
- Collaborate cross-functionally with Analytics, Product, and Engineering teams to surface and address needs unique to Lifecycle campaigns and initiatives
- Partner with the B2B Marketing Ops team to support client launches and migrations, ensuring seamless execution for B2B audiences
- Flex to support ad-hoc campaign builds and reporting requests across the broader team
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