Product Marketing Manager
New
B
BackblazeCloud Storage
Remote - USFull-TimeMiddle
Salary$113,000 - $133,000
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Job Details
- Experience
- 5+ years of technology marketing experience, including 3+ years in a dedicated product marketing role
- Required Skills
- Market Research
Requirements
- 5+ years of technology marketing experience.
- 3+ years in a dedicated product marketing role.
- Proven experience taking ownership of a product narrative from scratch and driving sales adoption.
- Demonstrated success running customer research programs and applying findings to product positioning.
- Experience building sales enablement materials that directly support seller activity.
- Ability to operate across multiple use cases and buyer personas.
- Comfort working alongside fast-moving, technical teams.
- Background in cloud infrastructure, data storage, developer tools, or B2B SaaS preferred.
- Strong written and verbal communication skills with the ability to distill complex technical concepts.
Responsibilities
- Develop compelling positioning and messaging for the B2 platform based on buyer and competitive intelligence.
- Own the B2 platform narrative end-to-end and ensure consistency across all customer-facing surfaces.
- Build and maintain practical sales enablement materials such as talk tracks, kits, battle cards, and objection handling guides.
- Conduct regular customer interviews and win/loss analysis to inform buyer strategy.
- Partner with AI product marketing to ensure core platform and AI-specific narratives are aligned.
- Brief demand generation teams, define ideal customer profiles, and ensure consistent messaging throughout the buyer journey.
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