Product Marketing Manager
New
T
TogetherworkB2B SaaS
Austin, TX or RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisMicrosoft OfficeMarket Research
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment.
- Experience marketing software solutions to associations, fraternities, sororities, or member-based organizations preferred.
- Proven success in developing and executing go-to-market strategies.
- Strong analytical and strategic thinking skills with the ability to use data for decision-making.
- Exceptional written and verbal communication skills.
- Proficiency with Windows, Microsoft Office, and marketing tools/platforms.
- Ability to thrive in a fast-paced, collaborative, team-oriented environment.
Responsibilities
- Become the authoritative expert on Association and Fraternal verticals including buyer personas and market trends.
- Develop differentiated, value-based messaging and positioning for member-based organizations.
- Execute comprehensive GTM plans for product launches, features, and major releases.
- Define and create content for the buyer's journey, including case studies, demos, and sales enablement materials.
- Collaborate with Sales and Product teams to align on product storytelling and roadmap priorities.
- Leverage data and AI-enabled tools to track GTM performance and streamline marketing workflows.
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