Senior Product Marketing Manager, Flex
New
J
JobgetherFinancial Technology
United StatesFull-TimeSenior
SalaryCompetitive salary package with equity opportunities.
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Job Details
- Experience
- 5+ years of experience in product marketing, including at least 2 years working in B2B fintech, financial services, SaaS, or another complex and regulated industry.
- Required Skills
- SaaSMarket Research
Requirements
- 5+ years of experience in product marketing.
- At least 2 years working in B2B fintech, financial services, SaaS, or another complex and regulated industry.
- Proven experience owning go-to-market strategies, product launches, positioning, and messaging initiatives.
- Experience building product marketing processes or functions from zero to one.
- Strong competitive intelligence skills with the ability to create actionable insights for sales and business teams.
- Demonstrated ability to partner directly with Product teams and influence product strategy through market feedback.
- Excellent written communication skills, with experience creating positioning documents, messaging frameworks, briefs, and sales enablement materials.
- Strong analytical mindset with the ability to use customer research, market data, and performance insights to guide decisions.
- Ability to operate effectively in ambiguous, fast-paced environments with high ownership and accountability.
Responsibilities
- Build and own the product marketing function, establishing processes, documentation, frameworks, and best practices from the ground up.
- Develop product positioning, messaging, and value propositions across a broad financial product portfolio.
- Partner with Product leadership to influence roadmap decisions using customer feedback, market insights, and competitive analysis.
- Own go-to-market strategy for new product launches, coordinating with Product, Marketing, Sales Enablement, Customer Success, Support, and Operations teams.
- Create internal and external marketing assets including messaging frameworks, battlecards, sales materials, product briefs, case studies, and customer-facing content.
- Define ideal customer profiles and conduct market research to identify customer needs, industry trends, and growth opportunities.
- Lead competitive intelligence efforts, including win/loss analysis, competitor research, and objection handling strategies.
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