Senior Product Marketing Manager
New
F
FlexFintech / Financial Services
Remote / USAFull-TimeSenior
SalaryCompetitive salary + equity + benefits.
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Job Details
- Experience
- 5+ years in product marketing, including at least 2 years in B2B fintech, financial services, or another regulated, complex-product industry
- Required Skills
- Market Research
Requirements
- 5+ years of professional product marketing experience.
- 2+ years of experience in B2B fintech, financial services, or a highly regulated, complex-product industry.
- Proven track record of zero-to-one GTM ownership, defining processes where none previously existed.
- Demonstrated ability to build product positioning, messaging frameworks, and sales battlecards that are actively used in live sales deals.
- Strong instinct for market resonance, identifying core value propositions versus fluff.
- Experience partnering directly with Product teams to influence roadmap and feature readiness.
- Excellent written communication skills with experience producing frameworks, briefs, and enablement materials.
- Comfort working in ambiguous environments without a pre-existing team or playbook.
- Ability to interpret customer conversations, win/loss data, and usage metrics to drive decision-making.
- Bonus: Experience at a startup without a dedicated marketing leader.
- Bonus: Previous individual contributor experience in SaaS Sales, Account Management, or Customer Success.
Responsibilities
- Own go-to-market strategy for all product releases, orchestrating the launch process between Product, Lifecycle Marketing, Support, and Operations.
- Define and maintain competitive positioning and battlecards based on win/loss analysis and market research.
- Create and manage the internal knowledge repository for product messaging, value propositions, and objection handling.
- Partner with Product leadership to influence the roadmap by injecting customer and competitive signal into early-stage planning.
- Equip Revenue teams (Sales, Partnerships, CS, Support) with effective training materials, case studies, and collateral.
- Utilize data from sales calls, tool adoption, and market trends to prioritize messaging efforts and launch activities.
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