Product Marketing Manager - MSP
New
J
JobgetherCybersecurity
Based in United StatesFull-TimeMiddle
SalaryCompetitive base salary range of approximately $63,000 to $205,000 annually, depending on experience, skills, and location.
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementCybersecurityMarket Research
Requirements
- Bachelor’s degree in engineering, English, social sciences, business, marketing, or a related field.
- 3+ years of experience in B2B cybersecurity product marketing.
- Proven experience bringing products from concept through market launch.
- Demonstrated success developing marketing strategies for partner channels or managed service providers.
- Strong understanding of cybersecurity principles, enterprise IT infrastructure, and industry trends.
- Excellent written and verbal communication skills with strong storytelling and presentation abilities.
- Ability to create compelling messaging that connects technical solutions with business outcomes.
- Strong project management skills with the ability to manage multiple deadlines and priorities.
- Exceptional relationship-building, interviewing, and listening skills.
- Ability to analyze market insights and performance data to guide marketing decisions.
- Willingness and ability to travel as required, with a valid passport.
Responsibilities
- Develop clear, differentiated messaging and positioning strategies that communicate the business value of cybersecurity solutions.
- Translate technical concepts into engaging content and narratives tailored to managed service providers and cybersecurity buyers.
- Conduct market research to understand customer personas, purchasing behaviors, industry trends, and competitive dynamics.
- Lead go-to-market initiatives, including launch planning, timelines, communications, training materials, and sales enablement resources.
- Create high-quality marketing assets such as solution briefs, presentations, blogs, datasheets, and sales collateral.
- Partner with sales and marketing teams to develop tools, messaging, and resources that support revenue growth.
- Manage projects from strategic planning through execution, ensuring alignment with business objectives and partner needs.
- Monitor cybersecurity industry trends and continuously improve marketing strategies based on insights and performance data.
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