Product Marketing Manager
New
O
OscarHealth Insurance
Open to candidates who reside in: Dallas, TexasFull-TimeMiddle
Salary$105,818- $138,886 per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementData AnalysisStakeholder managementMarket Research
Requirements
- Bachelor's degree or 4+ years commensurate experience in marketing.
- Proven experience driving go-to-market strategies for new products.
- Demonstrated experience in feature-to-benefit translation and persona development.
- Experience drafting multi-channel messaging houses.
- Ability to present GTM strategies and market insights to cross-functional leadership.
- Proficiency in managing complex project timelines and high-velocity asset production.
- Analytical rigor in using data to measure success and track conversion metrics.
- Ability to navigate complex regulatory environments.
- Up to 10% travel required.
Responsibilities
- Execute end-to-end go-to-market lifecycle for products from concept to launch.
- Act as the primary marketing point of contact and voice of the customer in cross-functional forums.
- Develop positioning, messaging houses, value propositions, and reasons-to-believe (RTBs).
- Partner with Product, Design, and Research teams to synthesize insights into actionable product requirements.
- Create B2B and D2C enablement tools including playbooks, sales battlecards, and training materials.
- Monitor and report on product KPIs like adoption rates, conversion deltas, and engagement metrics.
- Ensure marketing materials comply with healthcare regulatory and state-filing requirements.
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