Product Marketing Manager
New
C
CisionMarketing
Remote - CanadaFull-TimeMiddle
Salary71,281 - 77,000 CAD per year
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Job Details
- Experience
- 3+ years in related role or experience
- Required Skills
- Data AnalysisCRM
Requirements
- 3+ years of experience in a related role or comparable mix of training and education.
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Ability to synthesize complex or technical information into clear, value-focused messaging.
- Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
- Analytical skills to interpret performance data and support continuous improvement.
- Strong written and verbal communication skills suitable for internal and external audiences.
- Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
- Experience managing multiple projects and deadlines within established processes.
- Proficiency with common marketing, research, and presentation tools.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
- Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
- Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels.
- Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
- Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
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