Senior Product Marketing Manager, Enterprise Segment
New
B
Boulevard Labs, Inc.Vertical SaaS
Remote - USAFull-TimeSenior
SalaryFor candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year.
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Job Details
- Experience
- 7+ years of product marketing experience
- Required Skills
- Market Research
Requirements
- 7+ years of product marketing experience, with significant time spent marketing and selling into enterprise buyers in vertical SaaS.
- Proven track record of building positioning and narratives for complex, multi-product platforms.
- Fluency in enterprise GTM motions, including buying committees, longer cycles, and proof-driven evaluations.
- Experience developing enterprise sales tools that defend price and show platform depth.
- Experience marketing platform APIs and integrations to enterprise audiences.
- Demonstrated ability to influence product direction through structured market insight.
- Confident and precise communication skills with the ability to storytell effectively.
- Experience working in an environment with high ambiguity and no existing playbook.
Responsibilities
- Sharpen Boulevard's upmarket ICP across core verticals and map buying committee dynamics.
- Develop a definitive positioning story and messaging tailored to enterprise evaluation criteria.
- Equip sales teams with segment-specific tools, presentations, and collateral to drive conversion.
- Partner with enterprise sales to support strategic deals, refine materials, and implement objection handling.
- Capture and prioritize product requirements from upmarket prospects to influence R&D roadmapping.
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