Senior Product Marketing Manager, Enterprise Segment
New
B
Boulevard Labs, Inc.Vertical SaaS
Fully remote so you can choose where you want to work.Full-TimeSenior
SalaryFor candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program.
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Job Details
- Experience
- 7+ years
- Required Skills
- Market Research
Requirements
- 7+ years of product marketing experience, with significant time spent marketing and selling into enterprise buyers in vertical SaaS.
- Proven track record of building positioning and narratives for complex, multi-product platforms.
- Deep understanding of enterprise GTM motions, including buying committees, longer cycles, and proof-driven evaluations.
- Experience developing enterprise sales tools to show platform depth, defend price, and earn buyer conviction.
- Experience marketing platform APIs and integrations to enterprise audiences.
- Demonstrated ability to influence product direction through structured market insight.
- Confident, precise communication skills with the ability to tell a clear, compelling story.
- Ability to work effectively across all levels, from executive leadership to individual contributors.
- Thrives in ambiguous environments with a high capacity for building new processes from scratch.
Responsibilities
- Define and own the upmarket segment, including sharpening the ideal customer profile and mapping buying committee dynamics.
- Develop the overarching upmarket narrative, positioning, and messaging tailored to enterprise evaluation criteria.
- Equip sales teams with segment-specific tools, presentations, and collateral that facilitate prospects from awareness to conversion.
- Partner directly with enterprise sales teams on strategic calls and objection handling to refine the go-to-market approach.
- Influence product strategy by gathering and prioritizing requirements from upmarket prospects and advocating for capabilities in R&D roadmapping.
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