Product Marketing Manager, Core Verticals
New
B
BoulevardB2B SaaS, Self-Care
Fully remote so you can choose where you want to work.Full-TimeMiddle
SalaryFor candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $91,500 - $114,100 per year. For all other U.S. locations, the anticipated base salary range is $83,000 - $114,000 per year.
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Job Details
- Experience
- 4+ years in product marketing or a closely related strategic GTM role at a B2B SaaS company.
- Required Skills
- Market Research
Requirements
- 4+ years in product marketing or a closely related strategic GTM role at a B2B SaaS company.
- Deep industry knowledge in one or more of Boulevard's core verticals: Medspa, Salon, or Spa.
- Strong research skills with experience running win/loss interviews and synthesizing customer conversations.
- Track record of developing and owning market points of view backed by data.
- Confident and precise communication skills with experience presenting to executives and frontline teams.
- Strong analytical mindset for interpreting data and forming strategic hypotheses.
- Proven ability to create and enable cross-functional teams with usable toolkits.
- Comfort operating in ambiguity to turn vague problems into clear points of view and actionable plans.
- Fluency in using modern AI tools to compress timelines and sharpen thinking.
- Familiarity with operator pain points and regulatory considerations, particularly in Medspa.
Responsibilities
- Own and maintain the vertical positioning architecture, including value propositions and communication pillars for Medspa, Salon, and Spa markets.
- Develop GTM toolkits such as positioning statements, messaging frameworks, ICP definitions, and target account guidance for Sales, Marketing, and Enablement teams.
- Synthesize market research and win/loss analysis to provide a defensible read on operator needs and competitive differentiation.
- Identify and validate marketable metrics and customer evidence to substantiate Boulevard's positioning.
- Represent the voice of the customer in product roadmap conversations to ensure vertical buyer needs inform sequencing decisions.
- Produce internal market reporting on industry trends, competitors, and regulatory changes.
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