Paid Media Buyer
New
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NeoWorkDigital Marketing
Colombia. Venezuela, Bolivarian Republic of, 9:00 AM to 6:00 PM PSTFull-TimeMiddle
SalaryIn addition to the base salary, performance-based incentives are provided.
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Job Details
- Languages
- English
- Experience
- 3 or more years
- Required Skills
- Data AnalysisShopify
Requirements
- 3 or more years of direct, hands-on experience running paid media campaigns across Meta, Google, and TikTok.
- Deep understanding of incrementality, including causal vs. associated revenue and acquisition MER.
- Strong analytical skills with the ability to export raw data, build pivot tables, and identify trends.
- Proficiency in audience segmentation for Meta and YouTube.
- Experience managing campaigns optimized for objectives beyond direct purchase conversion.
- Strong documentation habits including maintaining change logs and writing SOPs.
- Excellent written English communication skills for async-first collaboration.
- Familiarity with GA4 and Shopify data integration.
- AI-forward mindset with active use of AI tools to optimize analysis and workflows.
Responsibilities
- Execute paid advertising campaigns across Meta, Google, YouTube, and TikTok for e-commerce clients.
- Manage campaign setup, naming conventions, audience configuration, and ongoing optimization.
- Run both direct-response and non-purchase campaigns, including brand-building and engagement initiatives.
- Pull and interpret data from ad platforms, Shopify, and GA4 using pivot tables and trend analysis.
- Maintain a daily change log to capture account actions, rationales, and resulting learnings.
- Analyze performance against incremental and first-party attribution frameworks.
- Deliver structured daily and weekly updates to leadership regarding account health and creative performance.
- Collaborate with client leadership and engineering teams on AI tooling development.
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