Senior Marketing Specialist

New

Based in United StatesFull-TimeSenior

Salary not disclosed

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Job Details

At least 5 years of professional marketing experience.
Deep, hands-on expertise in email marketing.
Experience across lifecycle, product, and promotional marketing.
2–5 years of experience using Marketo or a comparable marketing automation platform (strongly preferred).
Experience in B2C marketing (preferred) or B2B marketing.
Strong analytical skills with the ability to use data for decision-making.
Excellent written and verbal communication skills.
Ability to collaborate effectively with cross-functional teams.
Ability to operate in a fast-paced environment with frequent deadlines.
Strong understanding of segmentation, personalization, A/B testing, and campaign analytics.
Comfortable adopting AI-enabled marketing tools.
Experience in the travel or cruise industry (a plus).

Create, build, launch, and continuously optimize automated and promotional email campaigns using Marketo or comparable platforms.
Own member lifecycle journeys from onboarding through retention and re-engagement.
Translate product launches and offers into compelling member communications.
Execute high-volume promotional campaigns while ensuring brand consistency.
Develop and apply audience segmentation strategies based on behaviors and preferences.
Build and optimize marketing automation workflows to improve operational efficiency.
Monitor campaign performance, analyze results, and translate data into actionable insights.
Design and implement testing strategies to improve messaging and content performance.
Partner with sales, operations, and product teams to align marketing initiatives.
Leverage AI-powered tools to accelerate content creation and decision-making.

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