Senior Manager, Digital Marketing
New
M
Mission LaneFintech
Remote, United StatesFull-TimeManager
Salary$152,000–$191,000
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Job Details
- Experience
- 7+ years
- Required Skills
- SQLGoogle AnalyticsTableauDigital MarketingA/B testing
Requirements
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 7+ years of experience in performance marketing, direct response, or growth marketing.
- Hands-on ownership across paid digital and social channel strategy.
- Demonstrated track record of beating creative benchmarks and building functional testing plans.
- Deep applied fluency in A/B and multivariate testing, including statistical significance and test hygiene.
- Experience directing creative concepts and managing digital creative production.
- Experience with tiered capital allocation and media budget management.
- Ability to partner across credit, risk, finance, product, legal, and compliance.
- Proficiency with analytics tools such as SQL, Tableau, Looker Studio, and Google or Adobe Analytics.
- Experience with marketing KPI frameworks like GRR, CTR, and NAB attribution.
Responsibilities
- Lead paid digital and social performance marketing strategy and creative direction across platforms like Meta, TikTok, and Snapchat.
- Design and execute always-on testing programs for creative concepts, placements, and formats.
- Partner with content and product teams to integrate owned-property experiences into the broader conversion ecosystem.
- Manage digital creative marketing spend and agency partnerships.
- Work with channel monitoring and content teams to ensure consistency across paid and owned touchpoints.
- Improve content discoverability in partnership with organic search and content teams.
- Streamline end-to-end digital conversion paths to reduce friction and drop-off.
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