Senior Manager, Digital Marketing
New
M
Mission LaneFintech
Mission Lane also offers... a remote-first work environment.Full-TimeManager
Salary$152,000–$191,000
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Job Details
- Experience
- 7+ years
- Required Skills
- SQLTableauA/B testing
Requirements
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 7+ years in performance marketing, direct response, or growth marketing.
- Hands-on ownership across paid digital (Meta, TikTok, Snapchat, connected TV, display) and social channel strategy.
- Demonstrated track record of beating creative and control benchmarks.
- Deep, applied fluency in A/B and multivariate testing, including sample sizing and statistical significance.
- Experience directing creative concepts and managing digital creative production.
- Proven track record partnering across credit/risk, finance, product, legal, and compliance.
- Experience with tiered capital allocation and channel/media budget management.
- Experience partnering with business analysts on marketing KPI frameworks (GRR, CTR, NAB attribution).
- Experience with product managers on conversion UX optimization, including drop-off/abandonment analysis and on-site nudge design.
- Proficiency with testing and analytics tools such as SQL, Tableau or Looker Studio, and Google or Adobe Analytics.
Responsibilities
- Lead paid digital and social performance marketing strategy and creative direction across TikTok, Meta, Snapchat, YouTube, and emerging channels.
- Design and run always-on testing programs within social channels, translating results into a functional testing agenda.
- Partner with content and product teams to build a unified brand, awareness, and conversion ecosystem.
- Manage digital creative marketing spend and agency partnerships to deliver high-quality creative and media experiences.
- Collaborate with channel monitoring and content creators to maintain consistent voice, message, and momentum.
- Improve content discoverability in partnership with organic search and content teams.
- Streamline the end-to-end digital conversion path, reducing friction and drop-off across the paid-to-owned handoff.
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