Lead Customer Marketing Manager
G
GoFundMeB2B SaaS
Location: RemoteFull-TimeLead
Salary$118,500 - $177,500
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Job Details
- Experience
- 7+ years
- Required Skills
- HubSpot
Requirements
- 7+ years of B2B SaaS marketing experience.
- Experience in customer marketing, lifecycle marketing, or closely adjacent functions.
- Proven track record running review programs.
- Proven track record building AM-facing enablement materials.
- Exceptional writing ability with a focus on clear, concise customer communication.
- Strong cross-functional operator capable of working across PMM, CX, and Sales teams.
- Familiarity with tools like Gong, Gainsight, HubSpot, or G2 is a plus.
Responsibilities
- Own email communications to existing customers, including feature announcements, release notes, and product updates.
- Translate product-led messaging into benefit-forward language for customers at every stage of their journey.
- Build and maintain a library of Gong call templates, talk tracks, and conversation guides for account managers.
- Develop QBR and EBR templates to help account teams communicate value consistently.
- Own the strategy and execution of review generation across platforms like G2, Capterra, and Trustpilot.
- Identify the right customers for review asks and build repeatable workflows in collaboration with CX.
- Monitor review volume, ratings, and response trends to report on program performance.
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