US Marketing Lead
New
T
TetonHealthcare Technology
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years of B2B marketing experience
- Required Skills
- Project ManagementHubSpotCRM
Requirements
- 7+ years of B2B marketing experience.
- Demonstrated experience owning regional, vertical, or business-unit marketing strategy.
- Proven track record of building integrated campaigns that contribute to pipeline and revenue.
- Strong sales enablement experience and ability to partner with enterprise sales teams.
- Experience with events, content strategy, email marketing, and account-based marketing.
- Excellent writing, editing, messaging, and presentation skills.
- Strong project-management skills with the ability to move between strategy and hands-on execution.
- Strong analytical judgment and experience using marketing and CRM data to drive decisions.
- Familiarity with HubSpot, LinkedIn Campaign Manager, and related marketing tools.
- Knowledge of the US senior living or healthcare market is highly valuable.
Responsibilities
- Develop and execute a focused US marketing plan aligned with company revenue goals.
- Partner with the Growth Lead to build integrated demand generation campaigns across email, paid media, and events.
- Serve as the primary marketing partner to the US sales organization for enablement and content creation.
- Manage regional event strategy, including webinars, conferences, and industry partnerships.
- Identify and develop US-specific customer stories, case studies, and thought leadership content.
- Define regional goals, monitor performance metrics, and report on pipeline contribution and channel effectiveness.
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