E-Commerce Marketing Manager
New
J
JobgetherE-Commerce / DTC
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Project ManagementFigmaGoogle AnalyticsQuality AssuranceDigital Marketing
Requirements
- 3–5+ years of experience in e-commerce site management, digital production, growth marketing, or related roles within a DTC or retail environment.
- Proven experience managing end-to-end website campaigns, product launches, promotions, and digital merchandising initiatives.
- Experience collaborating with cross-functional teams including engineers, UI/UX designers, copywriters, marketers, and data analysts.
- Strong hands-on experience with major e-commerce platforms and digital storefront technologies.
- Experience using landing page builders, design collaboration tools such as Figma, and analytics platforms such as Google Analytics.
- Understanding of URL parameters, UTM tracking, discount and promotion logic, event tracking, pixels, mobile responsiveness, and website performance optimization.
- Strong creative briefing skills with the ability to translate marketing goals into actionable requirements.
- Knowledge of conversion rate optimization (CRO), user experience principles, and digital testing methodologies.
- Analytical mindset with experience defining KPIs, evaluating performance data, and improving customer journeys.
- Exceptional attention to detail with a strong quality assurance mindset and commitment to testing before launch.
- Excellent project management skills with the ability to manage deadlines, priorities, and multiple stakeholders.
- Strong communication skills with the ability to collaborate effectively across teams.
Responsibilities
- Own end-to-end execution of website campaigns, including seasonal updates, product launches, promotional events, merchandising changes, and homepage refreshes.
- Manage the digital campaign calendar and ensure all site updates are delivered accurately, on schedule, and aligned with business objectives.
- Build and optimize landing pages that support acquisition, retention, paid media, email, SMS, and lifecycle marketing initiatives.
- Develop campaign briefs and collaborate with designers, copywriters, engineers, and analysts to deliver high-quality digital experiences.
- Lead cross-functional campaign meetings, maintain stakeholder alignment, and proactively identify risks or blockers.
- Define landing page hypotheses, conversion goals, and measurement plans to support continuous improvement.
- Own pre-launch quality assurance processes, including mobile testing, link validation, promotional logic, analytics tracking, checkout flows, and performance checks.
- Review and approve website content to ensure brand consistency, customer clarity, compliance, and conversion best practices.
- Analyze campaign performance and identify opportunities to improve user experience, engagement, and revenue generation.
- Support innovation initiatives by exploring new technologies, automation opportunities, and AI-driven improvements for digital commerce operations.
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