Associate Director, Paid Media
G
Ground NewsMedia Tech
Remote - Canada; Secondary Locations: Remote - United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data analytics
Requirements
- 5+ years managing Google Ads at a meaningful scale.
- Proven experience scaling accounts from a small to large spend base.
- Hands-on experience scaling YouTube video campaigns.
- Strong analytical instincts with proficiency in GA4, spreadsheets, and BI tools.
- Creative fluency to brief high-performing video and diagnose ad performance.
- Ability to manage campaigns on paid channels beyond Google independently.
- Bias to action with experience working in small, fast-paced teams.
Responsibilities
- Build Google account architecture, campaign structure, and testing frameworks from scratch.
- Scale spend across Search, Performance Max, Demand Gen, and YouTube while monitoring CAC and subscriber payback.
- Manage external agencies to execute YouTube creative strategy, including briefing and iteration.
- Develop and iterate on dedicated Google landing pages.
- Establish measurement foundation, including conversion tracking, attribution, and incrementality testing.
- Experiment with and manage campaigns on adjacent paid channels.
- Partner with product, engineering, and analytics teams to support paid media goals.
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