Director of Media Strategy & Activation (Paid Media)
New
D
DropboxTechnology, SaaS
Remote - US: Select locationsFull-TimeDirector
Salary182,900 - 278,400 USD per year
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Job Details
- Experience
- 10+ years in media, performance marketing, or digital marketing
- Required Skills
- Budget managementData analytics
Requirements
- 10+ years in media, performance marketing, or digital marketing with increasing scope.
- 4+ years leading, hiring, and coaching teams, including organizational design.
- Hands-on expertise across search, social, programmatic, display, video, and mobile channels.
- Experience managing brand media and understanding brand lift measurement.
- Track record managing significant budgets with clear impact on revenue and acquisition efficiency.
- Experience managing agency and vendor ecosystems.
- Analytical fluency in attribution, MMM/MTA, and unit economics (CAC, LTV).
- Experience across self-serve, product-led, and sales-assisted GTM motions.
- Strong executive communication skills with ability to defend performance recommendations.
Responsibilities
- Build and own the unified media strategy across brand and performance channels.
- Manage the total media investment portfolio and budget planning.
- Align brand and performance marketing to ensure creative and channel strategies reinforce business outcomes.
- Design the operating model balancing in-house talent and agency partnerships.
- Develop and execute strategy for AI-enabled media operations and workflows.
- Connect media signals to downstream business outcomes like acquisition, conversion, and retention.
- Partner with data science teams to oversee attribution, incrementality testing, and media mix modeling.
- Lead, grow, and mentor a team of channel and brand media specialists.
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