Product Marketing Manager, Core Verticals
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeMiddle
Salary$91,500 - $114,100 annually for candidates located in NYC, the San Francisco Bay Area, and Seattle; $83,000 - $114,000 annually for candidates in other U.S. locations.
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisMarket Research
Requirements
- 4+ years of experience in product marketing or a related strategic go-to-market role within a B2B SaaS company.
- Proven experience developing positioning, messaging, market narratives, and enablement materials that drive business outcomes.
- Strong research skills with experience conducting customer interviews, win/loss analysis, competitive research, and market analysis.
- Ability to synthesize complex information into clear, compelling stories for executives, sales teams, and customer-facing audiences.
- Strong understanding of buyer behavior, customer segmentation, and go-to-market strategy.
- Experience building and enabling sales and marketing teams through practical, scalable resources.
- Strong analytical mindset with the ability to interpret data, identify trends, and develop actionable recommendations.
- Excellent written and verbal communication skills with confidence presenting to both leadership and frontline teams.
- Ability to operate independently, manage ambiguity, and turn broad business challenges into structured plans.
- Experience collaborating cross-functionally with Product, Sales, Marketing, Customer Success, and Enablement teams.
- Familiarity with AI-powered tools and modern technologies to improve research, content development, analysis, and productivity.
Responsibilities
- Own and evolve vertical positioning strategies, including value propositions, messaging frameworks, communication pillars, and market narratives.
- Develop and maintain go-to-market toolkits, including positioning documents, ideal customer profiles, target account guidance, sales enablement materials, and segment-specific resources.
- Translate complex market dynamics, buyer needs, competitive pressures, and industry trends into differentiated messaging strategies.
- Conduct voice-of-customer research, win/loss analysis, and market intelligence initiatives to uncover buyer motivations and opportunities.
- Partner with competitive intelligence teams to transform research into actionable battlecards, positioning guidance, and sales resources.
- Serve as the internal voice of the customer by bringing vertical expertise and market perspectives to Product, Sales, Customer Success, and leadership teams.
- Collaborate with go-to-market teams to ensure messaging is adopted, measured, refined, and continuously improved.
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