Product Marketing Manager
New
T
TrackforceB2B SaaS
Remote (US)Full-TimeMiddle
Salary$140,000 - $180,000 a year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in B2B SaaS product marketing.
- Proven track record of owning end-to-end product launches from initial messaging through user adoption.
- Exceptional writing skills and ability to create compelling product messaging.
- Strong cross-functional leadership skills with the ability to influence stakeholders.
- Comfortable working within a fast release cadence.
- Ability to make data-informed go-to-market decisions.
Responsibilities
- Build differentiated positioning and messaging for distinct security buyers from guard company operators to corporate security directors.
- Own end-to-end launch execution including launch plans, assets, cross-functional readiness, and post-launch results.
- Equip Sales and Customer Success teams with enablement materials such as decks, demos, battlecards, and objection handling tools.
- Track adoption and launch performance, partnering on Pendo in-app guidance and KPIs.
- Run voice-of-customer research to validate messaging and feed insights back to the Product team.
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