Product Marketing Manager

New

Fully remote work opportunity available in Canada or the United States.Full-TimeMiddle

Salary not disclosed

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Job Details

4–7 years of experience in product marketing, preferably within a B2B SaaS environment.
Demonstrated success leading product launches from positioning and messaging through go-to-market execution.
Strong writing and storytelling skills with the ability to simplify complex technical concepts.
Experience developing competitive intelligence programs and sales enablement resources.
Familiarity with product analytics, user engagement, or in-app guidance platforms (e.g., Pendo, UserPilot, Amplitude).
Experience managing customer lifecycle marketing, onboarding communications, and advocacy programs.
Strong project management skills with the ability to manage multiple priorities independently.
Confident communicator with the ability to collaborate effectively with Product, Sales, and Customer Success.
Familiarity with marketing tools such as HubSpot, WordPress, or Canva.
Comfortable leveraging AI tools to improve productivity and marketing workflows.
Experience in supply chain, logistics, or warehouse technology is highly desirable.

Define product messaging, positioning, narrative development, and competitive differentiation.
Partner with Product Management to support release planning, feature launches, and go-to-market strategies.
Develop launch assets such as email campaigns, in-app communications, blog content, and landing pages.
Build and maintain competitive intelligence resources including battle cards and competitor analysis.
Conduct customer and market research to improve product messaging and decision-making.
Lead customer lifecycle marketing initiatives, onboarding programs, and customer advocacy programs.
Create sales enablement materials including one-pagers, talk tracks, and product training resources.

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