Senior Product Marketing Manager
New
E
ExpelCybersecurity
RemoteFull-TimeSenior
Salary$130,600 USD and $189,400 USD + bonus eligibility and equity.
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Job Details
- Required Skills
- Project ManagementCybersecurity
Requirements
- Exceptional written and verbal communication skills with the ability to simplify technical concepts.
- Solid experience in Product Marketing, Product Management, Technical Marketing, or Sales Engineering.
- Experience working within cybersecurity or a closely related technical B2B SaaS environment.
- Proven track record managing product launches and stakeholder relationships.
- Ability to translate customer, persona, and market insights into GTM strategies.
- Strong project management skills to handle multiple initiatives simultaneously.
- Customer-first mindset and curiosity to understand buyer pain points.
- Experience leveraging AI tools like Gemini and Claude for research and content development.
- Bachelor's degree or equivalent experience.
- Experience marketing cybersecurity technologies such as MDR, XDR, SIEM, SecOps, cloud security, or identity security is a plus.
Responsibilities
- Own product marketing for threat hunting, phishing, and add-on services portfolio.
- Develop messaging, positioning, and GTM plans to differentiate against competitors.
- Partner with Product Management throughout the roadmap and launch lifecycle.
- Deliver sales and Customer Success enablement materials to support positioning and objection handling.
- Create high-quality content including messaging frameworks, briefs, blogs, and battlecards.
- Develop competitive intelligence and market analysis to inform roadmap prioritization.
- Launch prospect and customer engagement programs to drive pipeline and expansion.
- Represent the company in webinars, analyst briefings, and industry events.
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