Senior Manager, Omnichannel Marketing
New
C
ChompsConsumer Packaged Goods
You must reside in the United States to be considered for this position.Full-TimeManager
Salary$125,000 - $135,000 + 20% annual bonus
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Job Details
- Experience
- 6-8+ years of experience in Shopper Marketing, Trade Marketing, Retail Media, or a related field within the CPG industry
- Required Skills
- Project Management
Requirements
- 6-8+ years of experience in Shopper Marketing, Trade Marketing, Retail Media, or related CPG field.
- Experience with C-Store, Club, Canada, or Walmart marketing support.
- Proven track record of translating retailer objectives and data insights into marketing programs.
- Strong proficiency with retail media platforms such as Goose Media, Gulp Media, Criteo, Sam’s Connect, or WMC.
- Analytical mindset with ability to interpret syndicated sales data and retailer reporting.
- Exceptional project management and organizational skills to manage multiple retailers and budgets simultaneously.
- Strong communication and cross-functional influence skills.
- Bachelor's degree in Marketing, Business, or a relevant field.
- Proactive problem-solving abilities within a fast-paced, dynamic environment.
Responsibilities
- Develop scalable marketing strategies, retail media support, and activation plans for the C-Store channel.
- Manage retail media strategy and execution for Club accounts, covering planning, budget, and performance optimization.
- Collaborate with the eCommerce team to support Walmart marketing initiatives.
- Lead marketing support for new market expansion planning and process development.
- Analyze and interpret campaign performance metrics such as ROI, conversion, and syndicated sales data to optimize initiatives.
- Manage omnichannel marketing budgets, ensuring strategic resource allocation and visibility.
- Partner with Sales, Business Analytics, Creative, and eCommerce teams to align strategies and share insights.
- Oversee vendor and external partner deliverables to ensure timely and effective campaign activation.
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