Senior Demand Generation & Growth Marketing Manager
B
Builder PrimeB2B SaaS
Remote - USFull-TimeSenior
SalaryThis position will pay a base salary of $135,000 to $145,000, depending on experience and location, with an additional variable compensation element to be discussed in the interview process.
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Job Details
- Experience
- 5+ years
- Required Skills
- HubSpotGoogle WorkspaceCRM
Requirements
- 5+ years of experience in demand generation or growth marketing, preferably at a high-growth B2B SaaS company.
- Proven track record of owning and hitting pipeline, MQL, SAL, or SQL numbers.
- Hands-on experience planning and managing paid media channels and directing agency partners.
- Experience with account-based marketing (ABM/ABX) and target account definition.
- Strong command of marketing funnel and pipeline metrics, with experience building reporting dashboards.
- Proficiency with CRM and marketing automation platforms such as HubSpot.
- Excellent communication and cross-functional relationship-building skills.
- Comfort using AI tools like ChatGPT or Claude as a regular part of daily workflows.
- Self-starter capable of managing multiple projects and stakeholders.
- Willingness to travel occasionally for trade shows and company events.
- Ability to work in a fast-paced environment with a test-and-learn mindset.
Responsibilities
- Own the demand generation plan and the sourced-pipeline number that feeds sales.
- Set the channel mix and budget allocation for demand generation.
- Diversify demand beyond paid search into channels such as LinkedIn, social, TikTok, and video.
- Partner with sales teams to ensure effective lead follow-up and align on service-level agreements.
- Design and scale an account-based marketing (ABX) motion to target ideal customer profile accounts.
- Direct paid media agency partners and brief campaign strategy.
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