Growth Marketer, Lead Generation
New
C
CommonLitEducation Technology
Must be US-basedFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4-7 years
- Required Skills
- SalesforceSEOHubSpotNotionLooker
Requirements
- Bachelor's degree.
- 4-7 years of experience in growth marketing, demand generation, or performance marketing.
- Hands-on fluency with HubSpot or comparable CRM/marketing automation platforms.
- Hands-on fluency with Google Ads, LinkedIn, Reddit, and other ad platforms.
- Hands-on fluency with Webflow or comparable web page building platform.
- Hands-on fluency with PostHog and Looker or comparable analytics platforms.
- Working knowledge of SEO fundamentals.
- Comfortable using Salesforce, Notion, Google Suite, Slack, and Zoom.
- Ability to build and interpret reports in spreadsheets using CRM/usage data.
- Must be US-based.
Responsibilities
- Own lead generation strategy across web, email, paid social (LinkedIn, Reddit, etc.), and Google Ads.
- Co-own in-product lead generation with the Product Marketer and Revenue Operations Specialist.
- Design and execute usage-based campaigns driven by district usage data.
- Establish and execute AEO/SEO strategies, including competitor-facing content creation.
- Partner with internal teams to break down silos between free-user growth and lead generation.
- Maintain and optimize HubSpot lead generation infrastructure including forms, scoring, and workflows.
- Report on performance across all channels and iterate based on data findings.
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